Road-finding West Lake

This project is the signage wayfinding design located in West Lake, Hangzhou. It is dominantly characterized by its display way of clear priorities and distinct presentation. It can help tourists read their required information more quickly and find their destinations rapidly. The overall form of the project consists of staggered horizontal and vertical lines and geometric shapes, which adopts ink gray as the background and gold as decoration, matching well with the design atmosphere of the West Lake landscape culture and the traditional Southern Song Dynasty architecture along the road.

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