SANVINGA Xiaofengtan Liquor


Liquor, for the Chinese, more than the taste, means a kind of inheritance of the liquor culture of China. SANVINGA Xiaofengtan is a high-end Maotai-flavored liquor, specially designed for collection and gift-giving of high-end liquor customers.

“Fengtan”, a unique traditional Chinese liquor storage technique, symbolizes the indispensable sense of ceremony in Chinese liquor culture. Inspired by it, Xiaofengtan is derived from the ceramic liquor jar commonly used by the Chinese and has been reshaped in a simplistic style. Different to other rounded jars, it adopts a cylinder bottle shape and a groundbreaking cube outer packaging whose main color is orange. Furthermore, it, echoing its name, is a tribute to and an inheritance of Chinese liquor culture. In contrast to other homogeneous and ubiquitous bottles, its body design is more fashionable.

The bottle is designed with a lingering curvy texture with scattered golden dots, which embodies its taste akin to rugged mountains and flowing rivers and interprets the mellowness and smoothness of liquor. It is convenient for users to open the bottle because of the golden cap with vertical corrugated grooves.

There is an image of this jar on the packaging formed by golden dots echoing the shape of the bottle, which, besides providing a strong sense of integrity and association, also, in contrast to the main color—orange—that represents vitality and verve, exudes a noble air. Its compact cube packaging, made of degradable paper, not only reduces consumables and costs, but improves space utilization. Furthermore, it breaks the posh yet lackluster packaging design of traditional liquor, oozing a sense of fashion and attraction.