「寻味乡村」系列商品包装设计

The project involves county commodity packaging based on the public welfare campaign, by Ali group, aiming to revitalize rural areas.

Many good Chinese products can be found in small counties and cities. We select products with unique flavor from more than 20 undeveloped counties across the country, and we create a new landmark food IP "Taste of Countryside" series, to integrate environmental-friendly packaging, young people’s aesthetics and fun graphic design into rural product’s packaging, and we sell goods online through multiple channels and platforms.

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