​景泰蓝口红

The packaging for this lipstick tube serial combines pure traditional Chinese craft aesthetics and the brand concept by means of inheritance. To fully embody the product concept of "pure and natural", the packaging is also made with the purely handcrafted cloisonné, which is special metal craftwork with a history of over two thousand years (only made of gold, silver and copper), and also an intangible cultural heritage of China. By applying the purely handcrafted cloisonné in the tube, the brand intends to promote the traditional craft that is precious yet on the verge of loss, and let consumers experience the sense of historical retrospection and cultural protection. The tube color is derived from the classical color combination of natural ores, further highlighting the simple and traditional product image. By virtue of its premium materials and special manufacture crafts, the tube is colorfast, and the inner stick is replaceable. Therefore, the packaging can be reused for a long time, and is more like an enduring artwork that brings modern people the new artistic value and the social value of sustainable development.

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