LITT LION

Based on the concept of sustainable development, the packaging for a series of skincare products specially developed for babies is made of degradable plant fibres. It features bamboo cyan as the primary shade, reflecting the natural ingredients. The “smooth chamfer design” is inspired by the tea polyphenols in the camellia extract, with the hexagonal benzene ring in its chemical formula used as the main design element for the series. As hexagonal bottles can be pieced together, pentangle patterns are applied in proportion to the bottle. Thus, three bottles can be combined to form a complete pentangle to symbolise “children of the stars”, the sign for children with autism.

获奖链接：https://www.red-dot.org/project/litt-lion-54890

Credits

Client:

Zhejiang Cloud Trade Technology Co., Ltd., Hangzhou, China

Design:

Zhejiang Cloud Trade Technology Co., Ltd., Hangzhou, China

Project Team:

Zhejiang Cloud Trade Technology Co., Ltd.: Li Yang (Creative Direction) Jia Sun (Graphic Design) Jiasheng Bi (Post-Production) Haiying Yan (Project Management) Wanting Wu (Head of Marketing)

Tian Xing Cloud Supply Chain Co., Ltd.: Xinjiang Li (Strategic Planning)