​袋泡茶包装

This is a product packaging for functional Chinese herbal teabags, catering to young people who value health care. It adopts a "direct and simple" communication method, which uses one Chinese character (such as beauty and dream) to express the core functions and selling points of the product. Corresponding English words are further blended in the strokes of these characters. Hence, the core functions (such as sleep aid and beauty) are highlighted intuitively, reducing communication costs for shoppers.  

Each category of herbal teabags is contained in the packaging with a tone matching the core selling points, strongly reminiscent of the efficacy. In the series, the outer boxes are designed with the visual image - triangle, which is also the shape of inner packages, creating a unified visual effect. Around the triangle are illustrations of product raw materials - Chinese herbal medicine, visualizing the concept of "natural health care".

The interior teabags adopt a double-sided design. One side utilizes clear and intuitive elements to convey the functions of teabags. The other side features different idioms for further explanation and random unboxing surprise when users take teabags.

获奖链接：