生肖虎包装

Lunched in the year of the Tiger in 2022, The Chinese Zodiac Blended Whisky is the first alcohol beverage featuring China’s zodiac culture and the world's first whisky highlighting environmental and tiger protection. Tigers, a symbol of strength and bravery are endangered in real life. This has inspired the product team to create a set of artistic images of tigers printed on the product to call for more public attention.

The bottle of the drink resembles a rounded barn, a shape remindful of malt, the main ingredient and easy for consumers to grab and put down. The oak stopper is harmoniously matched with the black and white bottle to strike a delicate visual balance. As the core design element, tigers are presented in personified portraits, giving consumers an animated yet still majestic image of the animal and creating a synthesis of warmth and majesty that brings the brand more attention and influence. The realistic tiger eyes can glow in the dark thanks to the special light-absorbing technique that seems to bring the king of the jungle into reality at night. The brand has also donated to the building of natural reserves to help the endangered Siberian tigers in China.

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