醴包装

​"Li" is an innovative alcohol product launched by China Resources Snow Breweries to pay tribute to China's long-standing brewing culture. It features the combination of modern brewing technology and the traditional Chinese liquor brewing recipe. To cast light on this core feature of "Li", the design of bottle shape drew on the neolithic Shuang-Er-Ni-Yu(salamander fish) pattern pottery bottle and took full account of the modern liquor filling production process. On the bottle body are carvings resembling common patterns on Neolithic artifacts, including triangle patterns, water ripples and kinked tape patterns, bringing a traditional style for "Li". The brown bottle further endows "Li" with a strong historical sense and an air of mystery. On the upper part is a distinctive label, which applies the font of oracle bone inscriptions to "Li"character, highlighting the ancient charm. Besides, the bottle capacity is specially designed to be 999ml, symbolizing the eternity of a relationship in Chinese culture, and the "Li" character is pronounced the same as another Chinese character, which means the etiquette and present, catering to those Chinese consumers valuing cultural connotation.

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